ABOUT
Your business is better than your online presence suggests.
WE'RE HERE TO FIX THAT.
You're running a serious business. You're good at what you do, your clients know it, and your reputation speaks for itself - in person. Online is a different story. Maybe you've been cobbling together content between client calls, or your Instagram hasn't been touched since last quarter, or your website still has placeholder copy from when you launched three years ago. You're not invisible because you're not good enough. You're invisible because you haven't had the right support.
That's where we come in.
MEET THE FOUNDER
Cecelia Fraser
I started Sonder & Media with one belief: marketing works best when it feels like a real conversation - not a broadcast, not a performance, and not a content calendar somebody filled for the sake of filling it.
I'm a social media strategist, marketer, and content producer based in Surrey, BC, and I genuinely love this work. Not in a trite "passionate about helping brands thrive" way - in a real way. My parents are business owners, and because of them, I grew up with a deep and abiding respect for how hard business owners work. I know small and mid-sized Canadian businesses are the backbone of this country Economically, socially, and ethically. The people building them deserve to be seen, and they deserve marketing that actually reflects how good they are at what they do.
The businesses I work with are often the best-kept secret in their industry. My job is to fix that.
WHY SONDER & MEDIA
The way we work is the difference
1 / Strategy before content. Always.
We don't touch creative until we understand your business, your market, and what's actually standing between you and the clients you want.
3 / A small roster (on purpose)
Every client gets real attention, not a junior account manager and a templated content calendar.
5 / We have a point of view.
If something isn't working, we'll tell you. If a trend isn't right for your brand, we won't chase it just to hit a posting quota.
2/ You and your business are not seperate things.
Your values, your voice, and your story are not brand assets to be packaged. They're the whole point. We build marketing that reflects the actual human behind the business, because that's what creates real connection.
4 /We genuinely care whether it works.
That's it. We actually care.
Who We Work With
Law firms. Wellness clinics. Med spas. Boutique hotels. Real estate brokerages. Specialty food & beverage. Arts organizations. Ecology and nature-focused brands. Small publishers.
What these businesses have in common isn't their industry, it's their standard. They're run by people who care deeply about what they're building and are ready for their online presence to reflect that. They're also, more often than not, people who give a damn about something bigger than their bottom line. Maybe it's their community, or their craft, or leaving something behind that actually meant something. We're not precious about it - profit matters and we know that. But the clients we do our best work with are the ones who see their business as a vehicle for something beyond revenue.
If that's you, we should talk.
WHAT DOES 'SONDER' MEAN?
sonder definition - noun.
The realization that each random passerby is living a life as vivid and complex as your own — populated with their own ambitions, friends, routines, worries and inherited craziness — an epic story that continues invisibly around you like an anthill sprawling deep underground, with elaborate passageways to thousands of other lives that you'll never know existed, in which you might appear only once, as an extra sipping coffee in the background, as a blur of traffic passing on the highway, as a lighted window at dusk.
DIVERSITY & INCLUSION
We're all about celebrating uniqueness here at Sonder & Media Creative Studio. We value and support local and global individuals, businesses, and communities who are actively trying to create a more diverse, inclusive, and safer world. Sonder & Media disavows all racism, xenophobia, homophobia, sexism, transphobia, Islamophobia, anti-Semitism, ageism, classism, ableism, and hate speech or actions that attempt to silence, threaten, and marginalize.