Marketing Built for the Long Game
We don’t follow the latest fads or recycle buzzwords, we redefine what effective social marketing actually looks like.
In an industry full of half-truths and empty tactics, we stand for clarity and integrity. No smoke and mirrors or guessing games. Just thoughtful strategy and intentional execution that works for your business.
Sonder & Media is a boutique social media marketing and creative studio based in Surrey, British Columbia, proudly serving established brands across Canada and beyond. We do social differently, because your marketing should reflect the quality of your work, not distract from it.
We believe social media is more than posting pretty content. It’s a strategic tool that should support your brand, your reputation, and your long-term growth.
MEET THE FOUNDER
Cecelia Fraser is the strategist and creative director behind Sonder & Media. She’s been building brands, shaping messaging, and untangling messy marketing for years - and if there’s one thing she’s learned, it’s this: most business owners aren’t failing at marketing. They’re just being sold the wrong version of it.
After watching too many smart, capable founders pour time and money into tactics that looked good but went nowhere, Cecelia built Sonder & Media Creative Studio as an alternative. Instead of touting the so-called "wisdom" of the "social media gurus", she focuses on clarity, positioning, and strategy that actually supports how a business grows in the real world.
If you’re looking for a partner who will tell you the truth, build something sustainable, and care as much about the long game as you do, you’re in the right place.
People First, Always
We're all about authenticity and connection - Sonder & Media Creative Studio was created because we firmly believe that the human desire to connect has driven the overwhelming success of every social platform, campaign, and brand. Connection, after all, is one of the driving forces of humanity. The relationships we cultivate enrich our lives, power our story-telling, and capture our imaginations. Now, more than ever, that's important.
WHAT DOES 'SONDER' MEAN?
sonder definition - noun.
The realization that each random passerby is living a life as vivid and complex as your own — populated with their own ambitions, friends, routines, worries and inherited craziness — an epic story that continues invisibly around you like an anthill sprawling deep underground, with elaborate passageways to thousands of other lives that you'll never know existed, in which you might appear only once, as an extra sipping coffee in the background, as a blur of traffic passing on the highway, as a lighted window at dusk.
DIVERSITY & INCLUSION
We're all about celebrating uniqueness here at Sonder & Media Creative Studio. We value and support local and global individuals, businesses, and communities who are actively trying to create a more diverse, inclusive, and safer world. Sonder & Media disavows all racism, xenophobia, homophobia, sexism, transphobia, Islamophobia, anti-Semitism, ageism, classism, ableism, and hate speech or actions that attempt to silence, threaten, and marginalize.