You've been posting consistently for months - maybe even years. Your content looks good. It gets likes. Maybe even some shares. But when you look at your bank account? Crickets. The uncomfortable truth is that most service-based businesses treat their content like a trophy wall instead of a sales funnel. They're optimizing for vanity metrics while their ideal clients scroll past, unmoved and unconverted. The problem isn't your work ethic or your expertise. It's that you're cr