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What Top Brands Do Differently With Content in Q4 (and How You Can Steal Their Strategy)
Most brands treat Q4 like a megaphone - louder, brighter, more promo. The difference between those who win and those who feel frantic is...

Cecelia Fraser
Sep 303 min read


Why Tracking ROI on Social Media Is Getting Harder
It starts with a scroll. She (your perfect, ideal, target customer) is curled up on the couch, unwinding from a long day, phone in hand....

Cecelia Fraser
Aug 14 min read


In Defense of Typos: Why Imperfect Content Builds Real Connection
Let’s get this out of the way: yes, I know the difference between your and you’re. I can spot a dangling modifier from 10 paces. But I still post content with the occasional typo.
And I do it on purpose.
Not because I don’t care about quality (I care deeply). But because in the world of digital marketing, perfection is a bottleneck.

Cecelia Fraser
Jul 313 min read


Your Social Media Is Part of Your Business Infrastructure - Act Like It
Let’s talk about something that too many business owners treat like an afterthought: your social media presence. You know, that thing you...

Cecelia Fraser
Jul 12 min read


When the World Is on Fire: How War Affects Meta Ads and Social Media Marketing
Let’s talk about the thing no one really wants to talk about, but that every business needs to be aware of. When conflict breaks out -...

Cecelia Fraser
Jun 224 min read


The Silent Saboteur: How Inconsistent Messaging Kills Your Sales Funnel
There’s nothing more frustrating than seeing a potential customer move through your funnel - they click your ad, check out your website,...

Cecelia Fraser
Jun 153 min read


Marketing Fatigue Is Real — Here’s How to Stay Visible Without Burning Out
We talk a lot about content strategy, engagement, and visibility in the online space. But what we don’t talk about enough is the emotional toll of showing up day after day, especially when you’re wearing all the hats and trying to keep the lights on in your business.
So let’s have a real conversation. Because marketing fatigue is real, and you’re not the only one feeling it.

Cecelia Fraser
May 154 min read


Engagement Is a Two-Way Street (And You're Holding Up Traffic)
Social media is not not a megaphone. It’s a conversation - and if you’re not engaging with other people, you can’t be surprised when they’re not engaging with you.
So let’s talk about it.The real reason your content isn’t getting the love you hoped for, and what to do about it.

Cecelia Fraser
May 12 min read


AI vs. Studio Ghibli: A Viral Trend with a Legal Storm Brewing
OpenAI has rolled out a massive update to ChatGPT’s image-generation tool, and the internet hasn’t stopped talking about it. We’re...

Cecelia Fraser
Apr 25 min read


New Tariffs, Who Dis? Smart Marketing Moves for Canadian Businesses
Hey, Feeling a Little Panicked About U.S. Tariffs? Let's talk about how to pivot your marketing strategy. Yeah, we get it. U.S. tariffs =...

Cecelia Fraser
Feb 33 min read


Revitalizing Business Growth: The Power of a Comprehensive Digital Overhaul
The Challenge Our client approached us with several significant pain points. Their website didn't have an intuitive customer journey, was...

Cecelia Fraser
Nov 2, 20242 min read


Your Brand Needs An Enemy
Tom vs Jerry. Peter Pan vs Captain Hook. Hamilton vs Burr. Zeus vs Hades. Rivalries are the stuff of legends—memorable, compelling, and...

Cecelia Fraser
Aug 26, 20245 min read


The Rule of 7: Not An Exact Science, But Close Enough
If you're worried about your social media not growing quickly enough or not making enough sales, let us introduce you to the Rule of 7....

Cecelia Fraser
Jul 31, 20242 min read


Is Rainbow Capitalism Exploitation With a Party Hat On?
Ah, June. The month when corporate logos magically transform into rainbows, and companies everywhere scramble to show their support for...

Cecelia Fraser
Jun 2, 20243 min read


Define, Refine, and Shine: 67 Questions to Get to Know Your Target Audience
Buckle up because it's time to define your target audience. It might sound dull, but understanding your target audience is the key to...

Cecelia Fraser
May 20, 20246 min read
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