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The Challenge
Our client approached us with several significant pain points. Their website didn't have an intuitive customer journey, was difficult to navigate, and suffered from inconsistent branding. This not only confused potential customers but also affected their overall digital presence. Their Meta ads weren’t converting, they had no email marketing strategy in place, and their social media efforts were reduced to using generic templates provided by a previous consultant.
The TLDR?
Our client needed a digital overhaul.
The Strategy
At Sonder & Media, we believe that strategy is EVERYTHING, and we can't take any meaningful action without it. Our approach included:
Audience Targeting: Identifying and understanding the client’s ideal customers.
Competitor Analysis: Evaluating industry competitors to find gaps and opportunities.
Brand Story & Unique Value Proposition (UVP): Crafting a compelling narrative and differentiating factors.
Buyer’s Journey: Mapping out the customer journey to ensure a seamless experience.
Content Pillars: Establishing core themes and topics for content.
Content Guidelines: Setting standards for tone, style, and brand consistency.
Branding Refinement: Enhancing visual and verbal branding elements.
Social Media Content Balance: Creating a mix of content that engages and converts.
Ads Strategy: Developing targeted ad campaigns with continuous performance monitoring.
Implementation
We began by overhauling the client’s website. This involved introducing new visuals, refining their branding, and establishing a clear customer journey. With a revamped digital home to direct traffic to, we moved on to running highly targeted Meta ads, ensuring agility in our approach and closely monitoring metrics for optimal performance.
Next, we focused on email marketing by building an email list and marketing to warm leads. Organic social media efforts were also ramped up to build brand awareness and engage the audience.
Our priority was to address money-making activities first. By doing so, we started seeing results quickly, with business picking up almost immediately. The client experienced a significant boost in their operations, which validated our strategy and execution.
The Results
Since partnering with Sonder & Media, our client has seen remarkable growth:
A 75% increase in overall business.
A 150% increase in their recurring client base.
These numbers not only reflect our client's improved digital presence but also the effectiveness of our strategic approach, and our client's collaboration. None of this works without the client being willing to put in the time, effort, dedication, and sheer work it takes to build their business. This particular client is fantastic, communicative, and is very open to collaboration.
Conclusion
We are committed to transforming businesses through strategic digital overhauls. By focusing on targeted actions and continuous improvement, we help our clients achieve sustainable growth and success. We’re thrilled to see our client’s business thrive and are dedicated to maintaining this momentum, continuously building their brand and expanding their reach. Equally as importantly, we're doing it all in a way that feels authentic and ethical. We aren't just overhauling your marketing, we're working with you to help you thrive.
Ready to transform your digital presence and drive real business growth? Let Sonder & Media be your partner in crafting a strategic, results-driven approach. Book a Discovery Call today to start your journey toward digital excellence and see how we can turn your challenges into successes.
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