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What Top Brands Do Differently With Content in Q4 (and How You Can Steal Their Strategy)
Most brands treat Q4 like a megaphone - louder, brighter, more promo. The difference between those who win and those who feel frantic is...

Cecelia Fraser
Sep 30, 20253 min read


When the World Is on Fire: How War Affects Meta Ads and Social Media Marketing
Let’s talk about the thing no one really wants to talk about, but that every business needs to be aware of. When conflict breaks out -...

Cecelia Fraser
Jun 22, 20254 min read


The Silent Saboteur: How Inconsistent Messaging Kills Your Sales Funnel
There’s nothing more frustrating than seeing a potential customer move through your funnel - they click your ad, check out your website,...

Cecelia Fraser
Jun 15, 20253 min read


New Tariffs, Who Dis? Smart Marketing Moves for Canadian Businesses
Hey, Feeling a Little Panicked About U.S. Tariffs? Let's talk about how to pivot your marketing strategy. Yeah, we get it. U.S. tariffs =...

Cecelia Fraser
Feb 3, 20253 min read


Is Your Website Secretly Losing You Customers? 10 Must-Haves for Your Small Business Website in 2025
Look, I'm going to be real with you - I've audited A TON of small business websites, and you know what I see OVER and OVER again? Amazing...

Cecelia Fraser
Jan 15, 20253 min read


Revitalizing Business Growth: The Power of a Comprehensive Digital Overhaul
The Challenge Our client approached us with several significant pain points. Their website didn't have an intuitive customer journey, was...

Cecelia Fraser
Nov 2, 20242 min read


Start Showing Up Authentically Online With These Mindset Shifts
If showing up on social media and talking about your business feels weird or like standing naked in front of a crowd, you’re not alone....

Cecelia Fraser
Sep 7, 20242 min read


How To Create a Social Media Sales Funnel
Let's be real: a strong social media presence is non-negotiable for businesses these days. With its visually driven platform and engaged...

Cecelia Fraser
Jun 10, 20248 min read


Define, Refine, and Shine: 67 Questions to Get to Know Your Target Audience
Buckle up because it's time to define your target audience. It might sound dull, but understanding your target audience is the key to...

Cecelia Fraser
May 20, 20246 min read
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