SURREY BC | NORTH AMERICA WIDE
SOCIAL MEDIA MARKETING · PAID ADS · WEB DESIGN · EMAIL · STRATEGY · AUDITS
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Your business's Instagram is a magazine.
Is anyone editing it?
The Editor’s Desk is a free field guide to running your social media like a publication, so every post has a job and sends the right people somewhere.
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What's inside?
The Editor’s Desk walks you through every decision an editor makes, with follow along pages so you finish with a plan. From the one sentence that tells people exactly who your publication is for, to the kinds of pieces every good issue runs, what each one does for your reader, and real examples from service businesses, this teaches you to be the editor-in-chief.
Your feed looks like a bulletin board
Somebody’s posting - maybe it’s you at nine at night, maybe it’s someone you’ve paid. But most business accounts look the same when you scroll them: a post because something happened, a post because a holiday came around, a post because it had been two weeks and it felt like time.
Nobody's really deciding what's worth publishing, and a stranger deciding whether to trust you can tell.
A magazine works differently. Somebody sits at the top and decides what each issue is about, what gets cut, and where the reader goes next. That person is the editor, and in most small businesses, the chair is empty.
Who it's for
You run an established business. Your clients are happy and your work is good, and your social media doesn’t come close to showing it. You’re tired of guessing what to post, and you want a system you can run, or at least understand well enough to know what to ask for when you hand it off.
If you’re just starting out and still working out what you sell, bookmark this for later. It’ll be much more useful once you know who your reader is.