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Engagement Is a Two-Way Street (And You're Holding Up Traffic)

  • Writer: Cecelia Fraser
    Cecelia Fraser
  • 1 day ago
  • 2 min read

Let’s rip the bandage off: If you’re showing up online, posting consistently, and still hearing crickets, the problem might not be your content. It might be your presence.


Because social media? It’s not a megaphone. It’s a conversation - and if you’re not engaging with other people, you can’t be surprised when they’re not engaging with you.


So let’s talk about it. The real reason your content isn’t getting the love you hoped for, and how to increase your engagement on social media.


Posting ≠ Participating

You scheduled your carousel. You dropped a Reel. You added 30 hashtags and even remembered a CTA. You’re done, right?

…Not even close.


Showing up online isn’t just about what you publish — it’s about how you participate. If you treat social media like a digital bulletin board, your audience will scroll right past. But if you treat it like a two-way street? That’s when the real connection (and conversion) begins.


Here’s the shift:

  • Posting is passive.

  • Participating is active.

When you comment, share, respond, and join the conversation, that’s when people start noticing you. And better yet? That’s when the algorithm does too.


Want to Know How to Increase Engagement on Social Media? Start Giving It.

It sounds obvious, but it’s where most people drop the ball.


If you want more DMs, slide into someone’s first. If you want comments, go leave 5 genuine ones on others’ posts. If you want community, act like a community member, not a drive-by promoter.


Here are some simple, engagement-boosting habits to build into your routine:

  • Respond to every comment and DM - even if it’s just a “Thanks so much! 😊”

  • Watch and react to Instagram Stories from clients, peers, or people in your niche

  • Comment thoughtfully on other creators’ posts (not just “🔥” - leave something that adds value or furthers the convo)

  • Re-share content you genuinely love and tag the creator

  • Use your own Stories as a conversation starter - polls, questions, behind-the-scenes, hot takes

  • Follow new accounts in your niche and introduce yourself (yes, like a real person)


It doesn’t have to take hours. Even 10 minutes a day can completely shift how people experience your brand online.


Why Engagement Pods and Gimmicks Don’t Work

Let’s address the elephant in the chatroom: No, you don’t need to join a comment pod. And no, you don’t need to hack the algorithm with a 5-paragraph caption followed by 60 hashtags and an incantation.


Manufactured engagement doesn’t build real connection. You’ll get comments, sure. But they won’t convert. They won’t stick around. They won’t care when you’re selling something next week.

The goal isn’t to trick the algorithm, it’s to attract your people. People who actually want what you’re offering, who connect with your voice, and who trust your expertise.


Authenticity beats algorithm every time. (And yes — we will die on that hill.)


So… Are You Holding Up Traffic?

Here’s a gut check:

  • Are you expecting comments but never leaving any?

  • Are you hoping for shares but never reposting anyone else’s stuff?

  • Are you talking at your audience instead of with them?

Because if so - your engagement isn’t just low because of the algorithm. It’s low because your approach is one-sided.


The good news? That’s fixable.



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