Your engagement didn't collapse because your content got worse, because the algorithm changed, or because you posted at the wrong time. Those things matter, but they don't explain a broad, sustained decline in public interaction that almost every brand and creator has experienced over the past few years. There's a better explanation - it comes from a sci fi book, and if you've ever been in a hostile comment section, it'll ring true for you. The Dark Forest, briefly Liu Cixin'

Social media is not not a megaphone. It’s a conversation - and if you’re not engaging with other people, you can’t be surprised when they’re not engaging with you. So let’s talk about it.The real reason your content isn’t getting the love you hoped for, and what to do about it.

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Have you ever followed someone new and immediately binged every single piece of content they've ever made? Yeah, us too. If you want to...