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Have you ever followed someone new and immediately binged every single piece of content they've ever made? Yeah, us too. If you want to create that same magic for your feed, then it's time to dive into how to curate an Instagram feed that screams your brand and hooks people in like it's their favourite new Netflix series. Here's your no-nonsense guide to crafting an irresistible Instagram feed.
Get Your Branding On Point
First things first, let's talk branding. Your Instagram feed should be the equivalent of a digital magazine all about your business. It needs to look cohesive and instantly recognizable. Here’s how to nail it:
Colours: Pick 3-5 colours that scream your brand. These should be colours that resonate with your audience and reflect your brand's personality. Are you a chic minimalist? Think monochromes and pastels. More of a vibrant, bold brand? Go for bright, eye-catching hues.
Fonts: Choose 2-3 fonts. One for your main headings, another for subheadings, and maybe a third for body text. Make sure they complement each other and are readable. Think of fonts as your brand's voice - they should be distinctive but not clash with each other.
Create a Grid Plan
A well-planned grid can make your feed look like a work of art. We swear by Canva for this - it’s user-friendly and perfect for both beginners and seasoned pros.
Consistency is Key: Decide on a layout pattern. This could be alternating text and image posts, using borders, filters, or maintaining a specific order for your posts. It doesn't have to be matchy-matchy - the goal is to make your feed look intentional and cohesive.
Preview Your Feed: Use Canva to design and preview your grid. This helps you see the bigger picture and ensure everything flows beautifully together. If you use a scheduling tool, Later has an Instagram grid preview feature to keep your aesthetic on point.
Create A Visual Bank
Your feed isn’t just about promotional posts; it’s about telling a story and engaging your audience with every single image. Bonus: having a bank of pictures and b-roll will make your content creating life SO much easier.
Authenticity Matters: If you’re snapping your own pics, make sure they’re high quality but not overly polished. Authenticity is the name of the game. If stock images are your go-to, opt for ones that don’t look too staged. Overly perfect images can feel fake and off-putting.
On-Brand Visuals: Whether it’s behind-the-scenes shots, lifestyle images, or user-generated content, everything should feel cohesive and true to your brand’s essence.
Assemble Your Feed
This is where the magic happens. Gather all your content and start creating your magazine layout.
Hooks and Captions: Use engaging cover text and captions that draw your audience in. Think of them as mini-hooks to keep people scrolling through your feed.
Visual Appeal: Arrange your images in a way that’s pleasing to the eye. Balance your colours, vary your content types (you should have a strong mix of reels, static posts, and carousels), and make sure there’s a flow. Your feed should feel like a journey, not a chaotic mix.
Consistency and Engagement
A killer feed plan isn’t just about aesthetics; it’s about consistency and engaging your audience.
Stick to Your Plan: Consistency builds trust. Posting regularly and maintaining your grid’s aesthetic keeps your audience coming back for more. It also helps to signal to the algorithm that your content is worth pushing out.
Binge-Worthy Content: The goal is to create a feed that’s so compelling, people can’t help but binge your content. More binging equals more follows, and that’s what we’re aiming for. Marketing is all about sowing seeds of awareness that keep you top of mind when it comes time for your target market to make a purchase.
Our core philosophy around planning Instagram feeds is to create curated, compelling feeds that act like a digital magazine for your business. Your Instagram can be so much more than just pictures on a screen. If you approach it intentionally, it can be a dynamic way to tell your story, share your unique expertise, and build an incredible community.
Looking for a social media professional to take your 'gram to the next level? Shoot us a message! Let's elevate your Instagram presence together.
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