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What Top Brands Do Differently With Content in Q4 (and How You Can Steal Their Strategy)
Most brands treat Q4 like a megaphone - louder, brighter, more promo. The difference between those who win  and those who feel frantic is...

Cecelia Fraser
Oct 13 min read


Why Tracking ROI on Social Media Is Getting Harder
It starts with a scroll. She (your perfect, ideal, target customer) is curled up on the couch, unwinding from a long day, phone in hand....

Cecelia Fraser
Aug 14 min read


In Defense of Typos: Why Imperfect Content Builds Real Connection
Let’s get this out of the way: yes, I know the difference between your and you’re. I can spot a dangling modifier from 10 paces. But I still post content with the occasional typo.
And I do it on purpose.
Not because I don’t care about quality (I care deeply). But because in the world of digital marketing, perfection is a bottleneck.

Cecelia Fraser
Jul 313 min read


Your Social Media Is Part of Your Business Infrastructure - Act Like It
Let’s talk about something that too many business owners treat like an afterthought: your social media presence. You know, that thing you...

Cecelia Fraser
Jul 12 min read


When the World Is on Fire: How War Affects Meta Ads and Social Media Marketing
Let’s talk about the thing no one really wants to talk about, but that every business needs to be aware of. When conflict breaks out -...

Cecelia Fraser
Jun 224 min read


AI vs. Studio Ghibli: A Viral Trend with a Legal Storm Brewing
OpenAI has rolled out a massive update to ChatGPT’s image-generation tool, and the internet hasn’t stopped talking about it. We’re...

Cecelia Fraser
Apr 25 min read
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