top of page
Search


Your Social Media Is Part of Your Business Infrastructure - Act Like It
Let’s talk about something that too many business owners treat like an afterthought: your social media presence. You know, that thing you...

Cecelia Fraser
Jul 12 min read


New Tariffs, Who Dis? Smart Marketing Moves for Canadian Businesses
Hey, Feeling a Little Panicked About U.S. Tariffs? Let's talk about how to pivot your marketing strategy. Yeah, we get it. U.S. tariffs =...

Cecelia Fraser
Feb 33 min read


How To Use Seasonal Colours Without Compromising Your Brand Identity
As the seasons change, brands often switch up their secondary colour palettes to match the time of year and the emotions that come with...

Cecelia Fraser
Sep 17, 20243 min read


Your Brand Needs An Enemy
Tom vs Jerry. Peter Pan vs Captain Hook. Hamilton vs Burr. Zeus vs Hades. Rivalries are the stuff of legends—memorable, compelling, and...

Cecelia Fraser
Aug 26, 20245 min read


Treat Your Social Media Like A Magazine: Mastering Content Creation
Writing for magazines and creating content for social media may seem like different beasts, but they share a ton of things in common....

Cecelia Fraser
May 30, 20245 min read


Treat Your Instagram Like A Magazine: How To & Why
Instagram isn't just a social media platform - it's the digital equivalent of a magazine for your business. When someone follows your...

Cecelia Fraser
May 23, 20244 min read
bottom of page



